Matt Lovasz, founder of TACT, a company specializing in biohazard cleaning and trauma cleanup, shares insights into the unique challenges of operating in this sensitive industry with Sound Waves, an AI agency helping businesses grow through custom AI solutions and smart automation.
Matt digs into real-world tactics and insights around online business growth, SEO, and franchising. The conversation peels back the curtain on what’s often glossed over in marketing — what actually works, what doesn’t, and how entrepreneurs can navigate the pitfalls. Throughout, Matt brings a grounded, no-fluff perspective, making this podcast a must-listen for anyone serious about building sustainable online ventures.
"At TACT, we believe in empowering thinkers, creators, and entrepreneurs with honest, useful information."
Key Takeaways
- Real talk about SEO & Online Visibility — Matt breaks down how SEO isn’t just about keywords or hacks: it’s about long-term strategy, understanding audience problems, and delivering real value. Simple tricks may work temporarily, but sustainable growth requires focusing on genuine content and relevance.
- The Franchise & Growth Mindset — The episode explores how businesses — including franchises or franchise-style models — can leverage digital tools without losing authenticity. Matt talks about balancing scalable systems with quality control and customer trust.
- From Theory to Practice: Transparency Wins — Rather than promising overnight success, Matt emphasises transparency: admitting failures, iterating, testing, and learning from real data. He shares how honest assessments, rather than hype, often lead to better outcomes.
- Why “No-Bullshit” Conversations Are Important — In an online world flooded with get-rich-quick schemes, this podcast stands out because it’s rooted in experience and realism. Matt’s open approach helps demystify the path to growth, offering actionable wisdom rather than fluff.
- For Builders, Creators and Entrepreneurs — Whether you run a small business, manage a blog, or lead a growing startup — the ideas discussed here are broadly relevant. It’s a reminder that success often comes more from discipline, consistency, and strategic thinking than from glamorous overnight wins.
How to Listen
Click the video below, or find the full episode on YouTube.
